Welcome to Packaging South Asia

We started our bimonthly magazine Packaging South Asia in print in the beginning of 2007. And although we generally get praise for the original content and presentation, the path has not been as upwardly smooth as we assumed or hoped it would be. Now with Interpack and drupa looming, it seems that we are moving on subscriptions and advertising. This could mean either that the industry is still largely marketing event driven, or that we are finally gaining traction.

South Asia itself – Bangladesh, Bhutan, India, Mauritius, Nepal, Pakistan, and Sri Lanka is a large and challenging geography and concept. Although delineated by the South Asian Association for Regional Cooperation (SAARC), the political cultures of the subcontinent are themselves a huge challenge let alone the diverse languages and economies. Our challenge is to make this regional cooperation meaningful in one industry sector – packaging. Fortunately, both the politics and the economy of the member countries of SAARC seem to be evolving in a positive direction which means that it will be easier to travel between them and to keep the focus on a booming industry segment. The Internet surely will be the key tool for making South Asia and Packaging South Asia vibrant realities.