We started our bimonthly magazine Packaging South Asia in print in the beginning of 2007. And although we generally get praise for the original content and presentation, the path has not been as upwardly smooth as we assumed or hoped it would be. Now with Interpack and drupa looming, it seems that we are moving on subscriptions and advertising. This could mean either that the industry is still largely marketing event driven, or that we are finally gaining traction.
South Asia itself – Bangladesh, Bhutan, India, Mauritius, Nepal, Pakistan, and Sri Lanka is a large and challenging geography and concept. Although delineated by the South Asian Association for Regional Cooperation (SAARC), the political cultures of the subcontinent are themselves a huge challenge let alone the diverse languages and economies. Our challenge is to make this regional cooperation meaningful in one industry sector – packaging. Fortunately, both the politics and the economy of the member countries of SAARC seem to be evolving in a positive direction which means that it will be easier to travel between them and to keep the focus on a booming industry segment.
We hope to visit all the SAARC countries this year. However since January we have mainly been preoccupied by the twin events in Dusseldorf – Interpack and drupa. We will be there at both events at the International Trade Press stands and at drupa08 we will also be there in Hall 9, Stand A39. The original content of Packaging South Asia seeks to demonstrate the strength of the Asian packaging industry at all levels – information, knowledge, practice, and presentation. However the industry itself is not only committed to exhibitions but also extremely Euro-centric and North America-centric. Reflecting the strong growth of the packaging in the region, this will change as Asians improve their exhibitions (such as the India Packaging Show in August and the India Label Show in December in Delhi), and become more articulate. This is what gives strength to the trade magazines in Asia, both in print and on the web.
Both Interpack and drupa will see an unprecedented number of Asian exhibitors, visitors, and trade journalists. We will be there to sell, to buy, and to satisfy a great hunger for equipment, materials, and technologies. And to satisfy our great curiosity and desire for current information and domain knowledge too.
We are one of the oldest trade publishing groups in the industry that has been publishing in print since 1979 and on the Internet since 1997. We are known as a knowledge group. Apart from Indian Printer and Publisher a print monthly and our weekly email newsletter, we have organized numerous conference and knowledge events. “Building the graphics arts community,” is the stated mission of our Services, Training and Research organization, IppStar.