BRAND SECURITY

Over the past couple of years the importance of brand protection and security has rapidly increased. Practically in all sectors there is an increasing demand for products that are secured against forgery and counterfeiting. Through this particular section we aim to focus on the various ways of the issues and technologies to ensure brand security.

Digital Printing Comes of Age

June 10, 2007

For a long time, digital Printing was considered a solution for print-on-demand only and most people (myself included, I must admit) were skeptical ab... Read More >>

Stretch creative thinking to its thinking to its limits

February 04, 2007

Rajiv Dhar (RD) has been the Director of the Indian Institute of Packaging (IIP) since 29th March 2001. Besides this, he is on the Board of World Pack... Read More >>

Asia leads world growth

January 27, 2007 | By PSA Research

n the last few years, the functions of a label have been expanded to not only provide decoration, aesthetics, information and brand identity but to al... Read More >>

Taking on the counterfeiters

January 26, 2007 | By S Chidambar

One of the world’s most serious concerns is that of Brand Theft. Addressing and countering this problem involves a complex framework of technologies, ... Read More >>

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