DESIGN

Soft software - the concepts, planning, aesthetic, functional and production issues of packaging and market development. The regular columnists also look at some of the supply chain, workflow and prepress software issues.

Maximising design effectiveness

July 28, 2007 | By Deepak Manchanda

“The only thing permanent about marketing to customers – is change!” the acclaimed Brand Guru, Jagdeep Kapoor, writes in his book Brand Switch. He obs... Read More >>

Consuming Desires

May 18, 2007

The packaging for commodity FMCGs tends to change frequently in order to catch peoples’ interest and to enhance a product’s visibility in a crowded an... Read More >>

Going full circle with Illustrator

February 06, 2007

Creative design for packaging is often done using Adobe Illustrator desktop software, yet the pre-press stage usually switches to specialist programs ... Read More >>

Taking the guesswork out of packaging design

January 25, 2007

Packaging design evolves with time. With time the technology gets more sophisticated. The market thrives on offering choice — by design. In this regul... Read More >>

Ready for the point of purchase

January 15, 2007

Among the opportunities that organised retail brings to the printing and converting industry is that of short run in-store signage and Point of Purcha... Read More >>

India Boom Reads ‘Boon’ for Packaging

January 03, 2007

One of the most talked about subjects in recent months has been India’s impending organised retail boom. Indeed, there has been so much hype about the... Read More >>

    1    

Ads by Google