DESIGN

Soft software - the concepts, planning, aesthetic, functional and production issues of packaging and market development. The regular columnists also look at some of the supply chain, workflow and prepress software issues.

Pentawards World Packaging Design Competition

December 11, 2008

Diamond Award Winner – Best of the ShowBrand: Piper Heidsieck — Rosé Sauvage by Viktor and Rolf Entrant: Sleever International Country: France A bott... Read More >>

The Grammar of Good Labels

December 05, 2008

Signed, Sealed and . . . Labelled! Every label tells a story. Actually — not just one, but many stories. There is a story that comes with the bra... Read More >>

Behind the Scenes at the Brand Museum

November 13, 2008

With so much current attention being focused upon packaging as waste, it’s a relief to know that one man’s rubbish is another man’s reminiscences. Tha... Read More >>

The Old and the Beautiful

August 15, 2008

Pop artist Andy Warhol described it as the “design icon of the decade”. The Coca Cola bottle is probably the most easily recognised packs in the world... Read More >>

Shrinking Labels Expanding Surfaces

May 15, 2008

Real estate these days, as is evident from the din and blare of its advertising, is in great demand for a variety of reasons. Every piece of land or b... Read More >>

Designed in India!

April 18, 2008

Who can forget the packaged products in India during the 60’s, 70’s and 80’s? Bottle caps just would not open with a simple twist and had to be “sawed... Read More >>

The Design of Luxury

February 15, 2008

It is widely acknowledged by now, that there is a discernible change in Indian consumer behaviour. Changing consumer habits are spurring demand for be... Read More >>

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