
Consumer demand boosts top packaging labels
Unilever CEO Paul Polman said at a Bengaluru press conference this month that the company will generate threequarters of its revenue from developing markets such as India and China by 2020 — almost 20% higher than today. Unilever labels like Kissan, Knorr, Annapurna, Tajmahal, Bru, Lux, Rin, Ponds, Lakme, Close Up and Sun Silk that have straddled the urban Indian retail marts for decades are now moving to the smaller towns and rural interiors which have become the fastest growing areas for its Indian arm Hindustan Unilever. As per a Nielsen report released last week India’s poorest households with income below Rs 72,000 annually will add US$ 3 billion (around Rs 16,710 crore) to the sales of the consumer packaged goods industry by 2015.