DESIGN


Have you ever narrated a story to a kid? We all would have at one point of time. The best part is when you create the story as you narrate, you let yo

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Tata Elxsi is a design company and a part of the US$ 100 billion+ Tata Group. Tata Elxsi addresses the communications, consumer products, defense, hea

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Parle Agro, one of the most iconic fruit-processing companies in India, has launched the fizzy version of Frooti, which it has named Frooti Fizz. Froo

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Packages have to perform numerous feats simultaneously: meet the needs of marketing and sales, comply with safety and hygiene regulations, and satisfy

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Tata Elxsi, a global design company that blends technology, creativity and engineering, has won this year’s iF Design Awards, a world-renowned p

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Retort pouches recorded all-time top sales this year in Japan and the sector had its strongest-ever showing at Tokyo Pack 2016—an important shop

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Continuing with my article last time on ‘How to Reach Out to the Health Conscious,’ this time we shall explore how you can differentiate y

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The 11th edition of the Pentawards, the most prestigious international competition dedicated exclusively to packaging design and designers, brand owne

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WOW Design, a strategic brand design consultancy, has associated with Hershey’s for strategizing the packaging design for its newly launche

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The first ever Packaging Design Information Technology (PDIT) conference, held concurrently with the DrinkTech-PackTech-FoodPex Exhibition in Mumbai i

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