DESIGN

Soft software - the concepts, planning, aesthetic, functional and production issues of packaging and market development. The regular columnists also look at some of the supply chain, workflow and prepress software issues.

The Grammar of Good Labels

December 05, 2008

Signed, Sealed and . . . Labelled! Every label tells a story. Actually — not just one, but many stories. There is a story that comes with the bra... Read More >>

Behind the Scenes at the Brand Museum

November 13, 2008

With so much current attention being focused upon packaging as waste, it’s a relief to know that one man’s rubbish is another man’s reminiscences. Tha... Read More >>

The Old and the Beautiful

August 15, 2008

Pop artist Andy Warhol described it as the “design icon of the decade”. The Coca Cola bottle is probably the most easily recognised packs in the world... Read More >>

Shrinking Labels Expanding Surfaces

May 15, 2008

Real estate these days, as is evident from the din and blare of its advertising, is in great demand for a variety of reasons. Every piece of land or b... Read More >>

Designed in India!

April 18, 2008

Who can forget the packaged products in India during the 60’s, 70’s and 80’s? Bottle caps just would not open with a simple twist and had to be “sawed... Read More >>

The Design of Luxury

February 15, 2008

It is widely acknowledged by now, that there is a discernible change in Indian consumer behaviour. Changing consumer habits are spurring demand for be... Read More >>

Maximising design effectiveness

July 28, 2007 | By Deepak Manchanda

“The only thing permanent about marketing to customers – is change!” the acclaimed Brand Guru, Jagdeep Kapoor, writes in his book Brand Switch. He obs... Read More >>

Consuming Desires

May 18, 2007

The packaging for commodity FMCGs tends to change frequently in order to catch peoples’ interest and to enhance a product’s visibility in a crowded an... Read More >>

Going full circle with Illustrator

February 06, 2007

Creative design for packaging is often done using Adobe Illustrator desktop software, yet the pre-press stage usually switches to specialist programs ... Read More >>

Taking the guesswork out of packaging design

January 25, 2007

Packaging design evolves with time. With time the technology gets more sophisticated. The market thrives on offering choice — by design. In this regul... Read More >>

    11  Next  Last

Ads by Google