Appy Classic introduced in ‘King Pack’ ahead of summer season

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Mumbai, February 22, 2010: Gearing up for the summer season, Parle Agro, India’s leading beverage player, has launched its apple nectar, Appy Classic in a 1 litre Tetra format, fondly labeled as a ‘King Pack’.
The move is part of Parle Agro’s overall SKU strategy for this season, which addresses ‘on-the-go’ as well as ‘in-home’ consumption. The new 1 litre pack for Appy Classic will target home consumption for the brand and drive volume sales. In the non-carbonated fruit drinks category, home consumption contributes to 22 percent of total volumes and is growing at a rate of 34 percent per year.
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