Pepsi cola achieve its highest ever share of sales during the World Cup

Ball Packaging Europe and EskoArtwork help Score World Cup success

November 04, 2010 | By the PSA desk based on a press release

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Ball Packaging Europe's adoption of EskoArtwork technology has helped Pepsi Cola achieve its highest ever share of cola sales during the World Cup period. As part of a Pepsi Cola promotional campaign, Ball Packaging Europe printed pin-sharp images of some of the world's best footballers - including Frank Lampard, Thierry Henry and Didier Drogba - on Pepsi cans using EskoArtwork's flexo technology. ...cont´d

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