July 18, 2013
Deepak Manchanda

Increasing opportunities for packaging of ethnic Indian snacks

Be Indian, Snack Indian

There is a popular jingle for a well known brand of mouth freshner which goes ‘Mooh mein Rajnigandha, kadamo mein duniya.’ (Rajnigandha in my mouth, the world at my feet.) This unambiguous expression of national pride in our traditional food represents a kind of reawakening in urban Indian society and more particularly among the NRI diaspora about everything that is desi and asserts the ancient wisdom of which we are all proud.


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