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Beiersdorf to strengthen regional focus in Asia
December 05, 2011 | By PSA Newsdesk (based on a press release)
Dec 5, 2011 - Hamburg-based Beiersdorf, the parent company of international brands Nivea, Labello, Hansaplast and Tesa, decided on a further realignment of the company’s structures and processes to strengthen its regional focus particularly in Asia and emerging markets. The goal is to simplify and optimize the structures and processes, and to align them with the newly defined division of responsibilities between headquarters, the regions, and the Beiersdorf affiliates that were introduced earlier this year. ...cont´d
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Packaging South Asia Magazine
Issue : Volume 6, Issue 4
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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