Black is Beautiful, but…

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According to Wikipedia, the notion “Black is Beautiful” originated more than a hundred fifty years ago in 1858, in a speech by teacher, doctor, dentist and lawyer John Swett Rock to an audience of African Americans. The prevailing idea in American culture at the time and perpetuated by the media, was that black skin and features are less attractive or desirable than white features. The idea that blackness was ugly was highly damaging to the psyche of African Americans, manifesting itself as internalised racism. The Black Consciousness Movement encouraged men and women to stop straightening their hair and attempting to lighten or bleach their skin. The central purpose of the movement was “to make African Americans totally and irreversibly proud of their racial and cultural heritage.” Deepak Manchanda explores issues associated with use of black in packaging design. ...cont´d

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