June 06, 2017

Need for standardization and G7 methodology in packaging

Brand Use Case – USA Legwear

Founded in 2009, USA Legwear (a division of Basic Resources) is in many ways a typical clothing brand, focused on creating high-quality products—with in-store packaging that draws attention and encourages consumers to buy. When it comes to their use of color, however, this particular brand has an advantage it likes to brag about.


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