Caucasian product launch from Gurgaon

July 13, 2009 | By the PSA Desk

Two truly audacious businessmen from Baku, Azerbaijan, have launched a product in the Indian market which, so far, has only been known in their home country. Slightly similar to raita, dovga is a healthy relish based on yogurt made the traditional way of the Caucasus, blended with fresh greeneries such as coriander and fennel, and rich in essential vitamins and minerals. Ingredients include yogurt, water, fresh greeneries (coriander, fennel, green onion, chick pees, mint and celery), flour, rice, pepper, salt. No colors, preservatives or any other kind of additions are used. It is entirely vegetarian and is being sold under the brand name “Dovga” in sealed cups of 200 ml, which under refrigeration can be kept for upto two weeks.

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