A strong gift carton, high performance and consistency

Chivas Regal - That s the spirit

Chivas Brothers’ origins go back to 1801, the Chivas Regal 12YO Premium Blended Scotch Whisky was launched in New York in 1909. Over the last century it has became a global icon and still remains so today.

March 24, 2010 | By PSA desk based on a press release

Chivas Brothers’ origins go back to 1801, the Chivas Regal 12YO Premium Blended Scotch Whisky was launched in New York in 1909. Over the last century it has became a global icon and still remains so today. The distinctive shape of the bottle, the label, and the gift carton have always been vital elements of the brand portfolio. The packaging design is both bold and distinctive, with an air of nobility and heritage. As for the gift carton, the powerful design with its metallic feel and proud heraldry requires a material that is consistent with that solid, robust visual appearance.
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