Contemporary packaging strategically uses sensuality to entice all five senses

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Packaged goods have often been termed as “the silent salesman.” By reaching out to their intending customer on the shop-shelf, packages are designed to communicate brand attributes and inform the customers to help them make a judicious choice, in much the same way as a real salesman. In their bid to capture more and more of the customer’s mind space, market movers are now turning to devices other than visual communication, such as touch, smell, sound and even taste! Packaging that appeals to a consumer's sense of smell, touch and sound in addition to sight, improves the chances that a product will get noticed, picked up and bought. ...cont´d

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