Cost sensitivity, culture and tradition drive package designing in India

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We had published an interview of Shyam Sundar BK, then senior design manager, Tata Elxsi about packaging design in India in our April 2010 issue of Packaging South Asia. More than a year has passed since then and the Indian retail market has heated up, as the electronic and telecom media has created huge brand awareness. Niche markets have emerged, and social media has become a force. Design is not just an if but an integral part of the how of tapping the markets today. Against this backdrop, Deepak Manchanda interviews Shyam Sundar BK, now chief designer, Tata Elxsi. ...cont´d

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