Beverages and convenience foods face price issues

Dabur to come up with less expensive juice-based beverages

With food and beverage being a lucrative market segment, there is stiff competition for brand presence and market share. Be it drinks or breakfast, catering to customer tastes and creating demand for new convenience foods are good business.

May 15, 2009 | By the PSA Desk

Business Standard recently reported that the segment of non-cola soft drinks in India is reporting a year-on-year growth of close to 30%. The non-carbonated beverage segment is growing at almost double the rate of carbonated beverages in the Rs 7,000 crore (US$ 1.4 billion) domestic industry. Anticipating the demand for fruit based drinks companies like Coca Cola India and Pepsi launched their fruit drinks back in 2007 with the introduction of Minute Maid and Tropicana Twister respectively. The biggest player in this segment is Parle’s Frooti and there are several other players including Godrej. Another strong brand which has been around for decades in this segment is Maaza, which came to Coca Cola when they purchased Thums Up, Limca and Maaza from the Chauhans in 1993-94. The juice and juice based drinks market is estimated at around Rs 1,500 crore (US$ 300 million).
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