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Digital! The new buzzword in the Indian Label Industry

Labelexpo Brussels 2009 stood up to the test of trying times. A few months before the event, the show organizers were a worried lot. Bookings were not a problem as they had a higher number of exhibitors – 544 compared to 511 in 2007. In fact another hall had to be added to accommodate the increase. The worry was to get enough visitors to justify the investment made by the exhibitors. Termed as the largest label show on earth, a befitting and aggressive marketing campaign was put in place. The new hall that was added was a theme hall featuring the latest developments in digital printing! Going with the trend, the marketing campaign was built up by sending personalized mailers to printers across the globe using digital printing! There was a concentrated effort to prove the point that the economic downturn in at least the label industry was tapering off.

December 31, 2009 | By Harveer Singh Sahni