Drupa 2012 proved resounding success for Xeikon

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Xeikon announces record sales and lead generation in all three of its business areas – Xeikon digital presses, ThermoFlexX and basysPrint – at drupa 2012, which was held last month. These excellent results have more than compensated for the slower start to the year due to the so-called “drupa effect”: a decline in sales orders that typically precedes the quadrennial tradeshow for almost all capital equipment suppliers. Over the fourteen days of the show, visitors to the Xeikon booth were treated to a world of customer-driven innovation. Alongside demonstrations of the company’s latest product releases, visitors were taken on a journey of innovation covering all the technological advancements Xeikon has brought to the market over the last 20 years. After crossing a bridge to the future, visitors had the opportunity to experience Trillium, Xeikon’s latest achievement that the company believes is the future of printing. Overall sales numbers for Xeikon at the show were almost 250% higher than the target that the company had initially set for drupa.

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