January 07, 2011
PSA Desk based on a press release

Customers want healthier stuff

Frito-Lay all natural snacks

PepsiCo’s Frito-Lay division in North America has said that approximately 50% of its products will be made with all natural ingredients, including its three biggest brands, Lay’s potato chips, Tostitos tortilla chips and the multigrain Sun chips. The all natural ingredient products do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG), yet still have to meet the taste expectations of snack consumers.


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