Dialog

Getting More “Bang” for the Biscuit

Is the humble biscuit getting its rightful “bang” from the market? Are the bucks spent on producing and designing biscuit packaging delivering the most “bang for the buck?” Over tea and biscuits at a popular café, Debabrata Deb, an experienced packaging industry stalwart meets Deepak Manchanda to discuss the current scene in biscuit packaging. Both are packaging technologists, with a long perspective on the evolution of the industry. The free-wheeling conversation drifts to observations on the current state of design of biscuit packs and onwards to opinions about the tremendous potential of the biscuit industry itself.

July 02, 2009

DM: The biscuits served here are good. They are so crisp, nutty and yummy compared to the “aam admi” packaged biscuits we get at the neighbourhood grocer. Why don’t packaged biscuits today have the fresh baked aroma and taste and get delivered biscuit powder free and unbroken in packs that are convenient to open and use? Infact I think the imported biscuit varieties are so much more interesting and better presented and might be offering a better value proposition even for the “aam admi” at some levels.
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