Greenwashing still rampant Seventh Deadly Sin identified

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Greenwashing, or wilfully misleading consumers with unjustified or unsubstantiated “green” claims or half-truths, is till a widespread practice according to the latest study carried out by TerraChoice Environmental Marketing, the well-known US based organisation which had published a similar report in 2007. The report, entitled Seven Sins of Greenwashing, is based on the study of 787 products making claims of being environmentally friendly or sustainable and found as many as 98 per cent of them to be unsubstantiated or untenable in the UK. The products studied were mainly from segments like toys, baby products, cosmetics and cleaning products as these were most susceptible and are of particular concern to consumers who prefer to buy products that are environmentally responsible.
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