Hassia’s innovative filling products

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Hassia provides packaging machinery to industries such as food, dairy, and pharma. It is a fully owned subsidiary of Oystar, the German based process and packaging group. “Product dosing is our strength. We focus on applications, rather than brands, handling applications efficiently and ensuring high speeds and most importantly, with minimal give away.” So has Hassia acquired the big players of the branded segment? “Yes we have among our customers, P&G, Unilever, and others. It took a lot of time and some chutzpah, but we finally acquired these big names among our customers.” An interesting anecdote Ravi shared with us was how he got an entry in Unilever. Having met a senior person, he was bluntly told that they already had listed suppliers. And since Unilever had all the equipment, the only probable way in was to offer a 20% discount over the competition’s price. Ravi based on his understanding, instead offered to provide a machine that would increase the filling of a particular product to 60 per minute from the current 50.
Significantly, his proposal also showed how to reduce the give away, say from 10 grams (for a 500 gm pack) to 6 grams leading to savings of over Rupees one crore a year. This eventually led to Hassia’s first deal for 4 machines. Today, Hassia is part of the Unilever global supply chain.
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