November 21, 2016
Saswata Das

Creating stronger brands

Influence of design on brand equity

Today’s consumers are faced with a plethora of choices for everything and are often victims of over-communication. But the relationship of any strong brand with its consumer depends largely on brand awareness and its positive associations in the consumer’s mind. Thus, even in the case of a low involvement category, brand awareness has a critical role to play to recall their preferred brand and then nail the buying process.

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