Kodak MeadWestVaco partnership

January 14, 2010 | By PSA desk based on a press release

Imaging and photographic material producer Eastman Kodak has selected MeadWestvaco's Natralock packaging solution for its Kodak C-182 digital cameras. The packaging, an alternative to plastic clamshells, is made from sustainably sourced paper-board with a plastic APET or RPET bubble. Natralock also uses nearly 60 per cent less plastic than petroleum-based PVC clamshells and uses about 65 percent less energy in production. The paper-board packaging also prevents the "wrap rage" commonly associated with opening clam-shell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge. ...cont´d

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