Kodak MeadWestVaco partnership

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Imaging and photographic material producer Eastman Kodak has selected MeadWestvaco's Natralock packaging solution for its Kodak C-182 digital cameras. The packaging, an alternative to plastic clamshells, is made from sustainably sourced paper-board with a plastic APET or RPET bubble. Natralock also uses nearly 60 per cent less plastic than petroleum-based PVC clamshells and uses about 65 percent less energy in production. The paper-board packaging also prevents the "wrap rage" commonly associated with opening clam-shell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge.

"Eastman Kodak continues to set new standards in sustainability; ensuring we are maximizing the packaging for our products and the impact it has on the end consumer," said Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak. "The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment."

According to MeadWestVaco, Natralock is slimmer and 29 percent lighter in weight than clamshells, which reduces warehousing space needs and transportation and shipping costs. In production, Natralock seals upto 60 percent faster on average than clamshells, and it can be run through most existing sealing machinery, making the transition from clamshells quick, easy and inexpensive.

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