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Ghent Workgroup packaging specifications
L’Oréal streamlines production workflow
L’Oreal has applied the GWG Packaging Specifications to its latest Garnier HerbaShine hair care launch. The benefits are improved technical control, a streamlined workflow throughout a highly complex supply chain, secure portability of PDF files between suppliers, improved cost efficiency, increased flexibility and reduced time to market.
August 21, 2009
L’Oréal Consumer Products Europe has implemented the Ghent Workgroup PDF Packaging Specifications (PDF Plus) to streamline its production workflow with impressive results. This division produces three main international brands: L’Oréal, Garnier and Maybelline, and so its European packaging production challenges are multi-lingual and multi-faceted. L’Oréal produces packaging in 33 languages and manages a complex packaging supply chain involving 50 main suppliers, 30 agencies and nine print centres across Europe using offset, gravure and flexo techniques. A total of 13,000 separate packaging artwork files are processed every year. ...cont´d
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Packaging South Asia Magazine
Issue : Volume 6, Issue 4
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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