Leading by example

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Since its first beginnings in 1884, the retailer Marks & Spencer has evolved into something of a UK institution, adorning the High Street or shopping mall of most urban centres. In recent times, the affectionate abbreviation of their name to ‘Marks & Sparks’ has been streamlined as plain M&S; the long-standing St Michael trademark has been quietly dropped in favour of a string of demographically targeted brand-names such as Autograph; Per Una; Blue Harbour. Behind these labels, however, the quality of its products and level of technical innovation within its packaging has remained constant. Furthermore, no other store has become quite so synonymous with a particular brand of British life-style. ...cont´d

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