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July 01, 2010 | By Harveer Sahni
When we look at the growth of self adhesive label industry in India, as a first step we try and calculate the amount of labelstock consumed during the year that went by and the amount by which this figure increased over that in the preceding year. This does give the indication of the growth achieved in the last financial year and we end up assuming that the growth pattern will remain the same in the current year to arrive at a figure of estimated demand. This may be the most obvious way to calculate but in my opinion the actual health of the industry and sustainability of growth rates comes from the level of capacity enhancement in the industry. The amount of capital invested in new and modern equipment along with the capability of such equipment to convert volumes is the true indicator of sustained growth in the years that will follow. ...cont´d
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Issue : Volume 6. Issue 01. January 2012
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