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Packaging
New dimensions of packaging
It is no longer just about wrapping goods. It also woos the consumer or potential consumer.
October 14, 2010 | By Nandlal Tiwari and Sriman Banerjee
Packaging has changed over the decades from being used as a mode of product containment, to being used at the First Moment of Truth in the last decade — to being the Zero Moment of Truth for the consumer.
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Packaging South Asia Magazine
Issue : Volume 6, Issue 4
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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