No nonsense clinical pack design

• Decrease Increase

Most of us tend to associate “design” with curves, ornamentation and colours. As design emerges from art, it is natural that we expect its most evocative expression to be full of aesthetic imagery, or in plain words, simply “sexy.” Centuries of artistic tradition, across art related fields, such as architecture, visual arts and product styling have led to the evolution of art forms that have been labeled with terms like art deco, functional or minimalist. “The term ‘minimalist’ is often applied colloquially to designate anything which is spare or stripped to its essentials. It has also been used to describe the plays of Samuel Beckett, the films of Robert Bresson, the stories of Raymond Carver, and even the automobile designs of Colin Chapman.” (Wikipedia)
...cont´d

• Decrease Increase