Organic food consumption rises in the US

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Whole Foods Market, one of the leading natural and organic foods supermarkets in US, recently announced results from its annual Food Shopping Trends Tracker survey conducted online in June by Harris Interactive, which found that organic foods are making a larger impact in consumers’ shopping choices in 2010. While about three out of four adults continue to purchase natural and/or organic foods (75% in 2010 and 73% in 2009), the number of organic products found in their grocery basket has increased. Notably, 27% of adults say that natural and/or organic foods comprise more than a quarter of their total food purchases this year, up from just 20% a year ago.

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