PMMI launches Brand Zone at Pack Expo 2009 – 5 to 7 October in Las Vegas

New formats, sizes and silhouettes connect with technology for packaging

April 04, 2009

Brand owners are relying on unique package structures, graphics and colours to ensure their products make it into the shopping cart and home with the consumers. As consumers continue to weather the recession, trying to minimize spending and to get the best value for money, they are scrutinising the packaging for clues about the product inside.

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