The fortune at the bottom-of-the-pyramid demands redesign of conventional business models
Packaging for the BOP
Professors Prahalad and Hart postulated that the poor of the world (two-thirds of humanity, if you consider the poor populations of India and China) present a huge, untapped business potential. They suggested that if corporations work to produce products especially for the poor, they can help to eradicate poverty and make a profit too. In 2002 this was considered a revolutionary idea with little field evidence and had few takers. However, gradually the idea began to catch on.
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