Strategic planning – Implementable process

Packaging from cradle to the final product

November 18, 2010 | By Aakriti Agarwal

One of the pioneers in rigid packaging solutions, Manjushree Technopack has been offering packing solutions for over 25 years now. The company is headquartered in Bangalore and is the largest producer of PET containers and other plastics, catering to the packaging requirements of marquee names like Coca Cola, Hindustan Unilever, Cadbury, Nestle, GlaxoSmithKline, Heinz, PepsiCo, Kraft Foods, Godrej, Tata Tea and others. The company caters to almost all the leading brands in the FMCG, MNC and pharma sectors. Some of the popular brands packed by Manjushree include Cadbury’s – Bournvita, GSK’s Boost and Horlicks, Unilever’s Kissan SQUEEZO Ketchup, PepsiCo’s Quaker Oats, Nestle’s Nescafe and prominent names from the beverage segment such as Coca-Cola, Pepsi, Bisleri amongst many others. In an email exchange with Vimal Kedia, managing director, Manjushree Technopack, we find out about company’s evolution over a period of time, its in-house design and development arm - Mphinite Solutions and the trends in the packaging industry. ...cont´d

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