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March 20, 2010 | By the PSA Desk
Pentagram’s Harry Pearce and his team have been commissioned to redesign the complete own brand range for the UK’s Budgens and Londis stores. The own brand range has three levels, Good, Better, Best and many of the re-designed Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.
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Issue : Volume 6. Issue 01. January 2012
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