Diamond and Platinum Award Winners 2008

Pentawards World Packaging Design Competition

The Pentawards are the world’s leading awards for Packaging Design. The contest is sponsored by EskoArtwork, LUXEPACK Luxury Packaging Exhibition and THE.DIELINE.com. The most prestigious award is the Diamond Award that is bestowed on the best product on show. Platinum Awards are given out to the best products in 5 major categories and Gold and Silver Awards follow in order of merit. This years winners showed some outstanding designs on display. We feature below the winners of the Diamond and Platinum Awards for 2008. We will feature select winners of the Gold and Silver Awards in our forthcoming issues.

December 11, 2008

Diamond Award Winner – Best of the Show
Brand: Piper Heidsieck — Rosé Sauvage by Viktor and Rolf
Entrant: Sleever International
Country: France

A bottle that rests on the neck, the neck and front labels and cap foil reversed!

“How do you do something new with something timeless? We had only one answer: reverse the proportions.” This is how the two Dutch fashion designers Viktor & Rolf express it. And it is exactly this simple but oh-so-creative idea that won over the international jury of the Pentawards, the first worldwide competition devoted uniquely to packaging design. For in fact, if there is indeed a domain in which tradition reigns, it is that of champagne. So the designers kept all the traditional graphic features of champagne (bottle, cork, ice bucket, glass, and labels) but thought that if champagne could turn one’s head, it was only necessary to reverse all these visual elements to amplify this impression, and especially to differentiate the Piper Heidsieck brand from its competitors by recreating the packaging of the champagne.

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