RFID in the Fashion Business

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When IDTechEx first published the report “Apparel RFID 2009-2019,” it was able to profile 60 brand owners and retailers involved as well as detailing many uses throughout the apparel supply chain, including the widespread use of RFID in laundry. In 2009, however, adoption has accelerated, particularly for brands and retail. Avery Dennison has landed most of the tag orders in the past and it is involved in the trial at Harvey Nichols store in London, which uses Motorola interrogators and in other UK retail trials. However, many suppliers are seeing success in 2009 , for example, US brand Ralph Lauren is undertaking trials of woven RFID tags in its merchandise in China as an anti-counterfeiting measure. Here are some other examples from the USA to Europe, Turkey, The Middle East, India and Japan and including shoes, jewellery, designer wristwatches and other accessories.
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