MacroMedia launches digipop

Ready for the point of purchase

January 15, 2007

Among the opportunities that organised retail brings to the printing and converting industry is that of short run in-store signage and Point of Purchase displays. Comprehensive technology coupled with excellent logistics are needed to supply the multiple outlets being planned by numerous retail chains. On January 18, MacroMedia Digital demonstrated its HP Scitex FB6700 digital press and Kongsberg digital cutting and creasing table in a brand new Rs 100 million project for the retailing industry.
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