Column — Harveer Singh Sahni

Recession or slowdown … it is time to innovate!

May 08, 2009

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Visiting Toronto in 2002, I had the opportunity to visit Metro Labels, owned by Sandeep Lal. It was an impressive factory with huge investment – the latest presses and a great setup, producing an equally innovative and awesome product range. One of the many labels samples he gave to me was an interesting shampoo bottle label. On the very face of it, it was a very normal looking well printed and decorated label. It had all the statutory information, along with good branding on it.
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