The discovery of new real estate

Shrinking Labels Expanding Surfaces

Drawing on his extensive knowledge of the packaging industry, as well as his own wide range of experience in Packaging Design and Development, Deepak Manchanda looks at everything that contributes to good design that sells better. After all, the packaging comes first, followed by the product.

May 15, 2008

Real estate these days, as is evident from the din and blare of its advertising, is in great demand for a variety of reasons. Every piece of land or built-up surface that can be acquired is being “developed” and put to good use. In the same way, product brand-owners, in their attempts to own more and more of their potential customers’ mind-share, seek out and cover the maximum possible outdoor advertising real estate. This ownership manifests itself as brightly painted hoardings and wall paintings popping out of the landscape (sometimes amidst green farmlands) to scream their brand message constantly for the customers’ brief attention. ...cont´d

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