May 03, 2017
Phil Davidson

Packaging beyond convenience

Sustainability shapes packaging for Asian ‘transumers’

As more Asian consumers live their lives on-the-go, spending more time in transit every day, they are increasingly consuming meals and snacks on the run. These ‘transumers’ value convenient food that is presented in pre-portioned and highly portable food packaging. But convenience is not the only thing driving the buying decisions of Asian transumers. They also want to lead sustainable lifestyles and this is putting brand owners under pressure to embrace sustainable practices and ensure their goods have minimum impact on the environment.

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