Fakes exceed $700 billion

Taking on the counterfeiters

The package has to form the basis of brand security and brand authentication and a significant part of this effort is based on how all this can be integrated into various packaging processes. In deference to the importance of this universal concern, we will be featuring a regular column on brand security and product authentication in every issue.

January 26, 2007 | By S Chidambar

One of the world’s most serious concerns is that of Brand Theft. Addressing and countering this problem involves a complex framework of technologies, communication, supply chain management, legislation, policing, enforcement and consumer protection combined with industry-wide initiatives and, quite often, nations acting in concert.
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