Smart modelling design workflow

Taking the guesswork out of packaging design

Drawing on his extensive knowledge of the packaging industry, as well as his own wide range of experience in Packaging Design and Development, Deepak Manchanda looks at everything that contributes to good design that sells better. After all, the packaging comes first, followed by the product.

January 25, 2007

Packaging design evolves with time. With time the technology gets more sophisticated. The market thrives on offering choice — by design. In this regular feature, we take a close look at everything that happens between developing a new product and designing its packaging; everything that deals with the current retail scenario, manufacturing constraints, filling line issues, transportation logistics, cost constraints and more.
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