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Intuitive design — implementable process
Tata Elxsi’s unique i-cube pack design process
April 22, 2010 | By Deepak Manchanda
As one of the biggest and most experienced design companies in the Asian region, Tata Elxsi offers packaging design solutions to several popular brands across FMCG, personal care and pharma product categories. What exactly are the dynamics that result in a buying impulse when a pack meets its customer on the shelf at — the first moment of truth? Shyam Sundar, senior design manager at Tata Elxsi’s Industrial Design division in Bengaluru, discusses the issues in an email exchange with PSA’s Deepak Manchanda. ...cont´d
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Packaging South Asia Magazine
Issue : Volume 6. Issue 01. January 2012
PackagingSouthAsia.com is the online version of Packaging South Asia, in print as a monthly trade magazine since the beginning of 2007.
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