Packaging turns contemporary

Teachers scotch in new bold look

June 16, 2011

One of the leading premium Scotch brand in India, Teacher’s will now be available in a new exclusive and contemporary look. What doesn’t change is the same uncompromising spirit. The new look forms part of a global refresh exercise to make Teacher’s contemporary and recruit new consumers into the brand franchise. Teacher’s is a power brand within the Beam portfolio and this new look stays true to its heritage and genuine quality while staying relevant to successive generations of Scotch aficionados. This bold, confident new look adds a new touch filled with aspirations of the brand, and is inspired from the Teacher’s adage that true achievement is not resting on your laurels but striving for the next high. ...cont´d

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