Luxury packaging

Team India readies for packaging Grand Prix

Among the first casualties of a recessionary economy are non-essential luxury products. Although consumption will continue, the volumes would be down. After all one would hardly expect a consumer of Blue Label to switch over to a less prestigious brand. So where does that leave the luxury packaging companies in India? Are things bad on the exports and domestic front? Gregory Alvares spoke to a few luxury packaging companies and service providers in Mumbai to gauge their views on the same, while Naresh Khanna met with Pragati in Hyderabad.

June 26, 2009

The Sensex has rallied well over the past month, even crossing its highest point rally of the past six months. The question on everyone’s mind was has the market recovered? Has the Indian packaging industry survived the global economic recession? While most would claim that the worst is over, many thoughts are still hovering on a note of cautious optimism. Compare this to eight months ago, with the doomsayers predicting a bleak outlook for the economy. But according to the luxury packaging service providers PSA spoke to in Mumbai, things are looking up.
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