That calls for a Carlsberg

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Carlsberg, one of the world's most well-known premium beers, is investing significantly in repositioning its brand to support its ambition to be the fastest growing global beer company. At the heart of this is a redefinition of its brand proposition — a proposition which celebrates Carlsberg's heritage and values, while connecting with today's active, adventurous generation of beer drinkers. The proposition encourages consumers ‘to step up and do the right thing’, rewarding themselves with a Carlsberg for their efforts and it carries the tagline — That calls for a Carlsberg.

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