The Asian Region – On A Roll

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And, so, we start a brand new year. A year that is going to see an unprecedented overdose of trade show activity. Not only do we have both must-attend mega events Interpack and drupa taking place in April and May respectively at Dusseldorf and Emballage 2008 – another important show - in Paris in November, there is a plethora of other packaging related shows in the South Asian region, all scheduled between March and December this year. These include Labeltech 2008 at Mumbai in March, India Packaging Show 2008 and All About Food Expo 2008 at New Delhi in August, Indiapack 2008 at Mumbai in September, Label Summit South China 2008 at Guangzhou in September and the India Label Show 2008 at New Delhi in December. While it is exciting to see so much interest in packaging events, it is really time that trade show organisers sat down and worked things out among themselves to prevent ‘show fatigue’. Not only does the interest of exhibitors get dissipated, the strain in terms of logistics and deployment of quality personnel, not to mention finances, on industry majors is immense. Especially, those who wish to exhibit working machinery or those who need to be present at more than one of these events will find themselves stretched to the point where they actually start questioning the wisdom and effectiveness of participation. Even potential visitors get confused about which shows are worth attending. It would be so much more useful and productive to see that there are no more than two large focussed events spread out conveniently over the year in a particular region than to have a clutter of sub-optimum shows.
...cont´d

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